Are digital influencers actually that important?
Everyone is getting a bit obsessed by Klout at the moment. It is easy to see why. Social media (or in fact social life) now has its equivalent of a golf handicap bringing with it the potential for...
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Brian Solis and his new conversation prism. Useful or just confusing?
Brian Solis has just published a new version of his conversation prism. You have probably used one of the previous versions as the title graphic for your presentation on social media – it has almost...
View ArticleSocial media: the simplicity manifesto
Social media is not complicated. There may be people who want to make it look that way because it helps them make money. Or there may be people who make it look that way, because they themselves are...
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I am an anti-social-media expert
I am an anti-social-media expert according to Steve Henry (one of the founding ‘H’s in HHCL – voted Campaign magazine’s ‘Agency of the Decade’ in 2000). I quite like this. I think the key lies in the...
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